International Selling Programs
Helping sales consultants understand different cultures and how culture impacts the purchasing habits of the international Shopper.
International Selling Programs
International Selling Transformation Program
The ‘International Selling Program’ is a ‘Break-With’ Traditional Cultural Training Program – It is not Cultural Training. It’s ‘Behaviouralised’ and has been designed to impact 3 Key Retail KPIs positively:
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International Conversion Rates
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International ATVs
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International Repeat Business
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All the Training Focuses on supporting Store Management to embed the selling Behaviours, which will Maximise Conversion Rates, ATVs and Repeat Business.
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We work with the brands training team to understand and adopt their existing selling ceremony and introduce techniques aiming at achieving international selling growth.
International Selling Programs
Chinese Sales Transformation Program
Chinese customers are the top international contributor to the European shopping market. They are the hardest to understand when building rapport, creating a meaningful relationship or establishing needs and aspirations when shopping.
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This course offers all the knowledge needed by retail professionals to increase conversion rate, understand the Chinese shopping mentality and learn practical techniques to increase ATV and create Repeat and Referral business.
Duration: Half Day 9 AM till 1 PM including 2 breaks
International Selling Programs
Arabic Sales Transformation Program
Arab customers are always been valued in European markets. They contribute to the highest Average Transaction Value among all nationalities.
Innocent mistakes, behavioural misunderstandings and cultural differences are the major obstacles between the European salesperson and the valued Arab customer.
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This course offers all the knowledge needed by retail professionals to increase conversion rate, understand the Arab shopping mentality and learn practical techniques to increase ATV and create Repeat and Referral business.
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Duration: Half Day 9 AM till 1 PM including 2 breaks
International Selling Programs
American Sales Transformation Program
American customers are in the top five of international spenders in Western Europe.
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The current currency rate combined with growing purchasing power, made the USA tourist a valuable visitor to our stores.
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This course offers all the knowledge needed by retail professionals to increase conversion rate, understand the American shopping mentality and learn practical techniques to increase ATV and create Repeat and Referral business.
Duration: Half Day 9AM till 1PM including 2 breaks
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International Selling Programs
Selling at Airports
This Course explains the different motives behind customers’ purchases at airports - we define the guidelines when dealing with customers from different cultures showing salespeople how to build rapport with frequent flyers in order to create repeat and referral business.
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Sales consultants learn effective ways to overcome customers’ objections expanding salespeople’s knowledge of selling tools that are available for them at airports and how to use them effectively.
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Duration: Full Day 9 AM till 5 PM including 3 breaks
International Selling Programs
Tax-Free Sales Transformation Program
Luxury retailers in the EU have an important competitive advantage when it comes to Luxury sales as they can refund their non-EU shoppers up to 80% of the VAT.
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This program focuses on how sales consultants can use Tax-Free to increase non-eu conversion rates, atvs and repeat business as well as optimising tax free issue rates and match rates.
International Selling Programs
DCC Sales Transformation Program
DCC provides retailers with the opportunity to sell currency to international shoppers rather than allowing the customers credit card company to benefit from the exchange rate margin.
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This program gives staff a complete understanding and belief in the product and a very simple customer conversation which can deliver hits rates of over 70% and deliver significant value add to the retailer.
